News Filtered by : apise

APIs as a Competitive Advantage

blog.programmableweb.com on 01/09/2013

Excerpt: This guest post comes from Lorinda Brandon, Director of Solutions Strategy at SmartBear Software. You can follow her on Twitter or find her blogging regularly at SmartBear. I recently had the opportunity to moderate a panel for the Massachusetts Technology Leadership Council where the subject matter was “The API Revolution. ” In the hour long discussion, the panel, which included members from industry leaders like Brainshark, Akamai and Constant Contact, wrestled with several topics that I think most companies are grappling with – 1) which APIs do you expose, 2) to whom do you expose them, 3) do you make the investment to build new ones, and 4) how do you leverage any of them for revenue.... read the full post.
Tags: API-Evangelist, APIs, Apise