News Filtered by : Product Placement

In-Game Product Placement Advertising Without The Complicated Stuff: MediaSpike API

blog.programmableweb.com on 02/01/2013

Excerpt: Native advertising is the way forward when it comes to engaging users with products, and in-game product placements is a highly effective way to engage users in the world of social, mobile and free-to-play video games. With the help of MediaSpike, brands can easily put relevant and targeted product placement into any social or mobile game. The selling point is that the service is aimed at both advertisers and developers, and that it has been built by actual game developers who understand the ins and outs of game advertising, removing many of the hindrances that may normally be associated with this process. The MediaSpike API makes this functionality available to developers.... read the full post.
Tags: Advertising, API-Evangelist, API-Stack, Product Placement