While the native app vs. HTML5 app development battle rages on, API owners have to closely pay attention to HTML5 as a viable alternative offering for their API developers, right alongside iOS and Android. For many web developers, HTML5 is a natural transition to mobile development--a factor that may tip the future toward more HTML5 mobile implementations. Big players like Apple, Facebook and Google are investing heavily in the future being HTML5, which sends the signal to API owners, that they should do the same.
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