Why Do Companies Who Ask Me To Update Their Logo Never Have Branding Page?
01 Sep 2016
When processing the news for API.Report, and the over 150 areas of my API industry research, I spend a good deal of time looking for images to represent my stories, and the companies I'm covering. When looking for an image to best represent a company I always search google for "[company name] logo branding", and look for an official branding and logo guidelines page for a company--secondarily I switch over the image search if there is no official page available.
After a blog post, news piece, or research update goes live, I will sometimes receive a DM or email from a company asking me to update the logo, to a newer option than what I found via a Google search. I'm always happy to update the logo, and since my images are centrally stored on Amazon S3 it is pretty easy to do so. What I find interesting is that every company who actively polices their brand in this way never have an easy to find branding and logo area for their company and API operations.
I fully understand the need to police your brand and make sure your company's logo is represented in the best light, but what I don't understand is why they don't have a self-service branding area to help empower folks like me to do this on their own. It just seems like a lot of extra work that is unecessary or at least is something that you could minimize by providing a dedicated page where folks like me can find the most recent copy of your logo.