{"API Evangelist"}

Landscape Analysis and Monitoring as Part of Your API Evangelism

One very important aspect of API Evangelism is landscape analysis. When you launch an API, you need to have an intimate understanding of the landscape where you will be evangelizing your API and engaging with potential consumers.

I always start by establishing potential 10K foot target areas that I will focusing on in my research. While these may vary from industry to industry, my starting list is:

After tackling these areas and identifying who the players are, you will identify other areas that are unique to your API evangelism efforts, so don't stress over whether you have the right areas in the first week. While researching these areas of my landscape I try to identify specific channels for getting plugged in with landscape targets:

After getting the primary channels for each target on my landscape identified, I will go deeper sometimes and actually identify key individuals associated with target companies, either the founders and / or key employees. I look for Twitter, LinkedIn, Facebook and Github for individuals as well, and sometimes even personal blogs when available.

While landscape analysis is an initial project in the first couple weeks of designing your API evangelism strategy, it will be ongoing iniative, in monitoring all target channels in real-time, but also identifying new target groups, companies and individuals or even specific channels not listed above like Tumblr or Google+ each week.

Each industry will be different when identifying the landscape for your API evangelism efforts, but this is a good first round blueprint and has worked well for me on multiple projects. Let me know if there are any landscape analysis and monitoring tricks you use.